Nicole Huertas has built an extraordinary career at the intersection of travel, media, and sustainable tourism. While many people first discover her name through her marriage to acclaimed actor Jon Huertas, her independent professional achievements tell a story of innovation and strategic leadership. Known professionally as Nicole Bordges, she has dedicated over a decade to helping destination brands tell meaningful stories while driving sustainable business growth.
Her deep passion for cultural exploration began during a globetrotting childhood that shaped her unique perspective on the world. Today, Nicole Huertas stands out as a pioneering figure in socially responsible travel and content creation. By combining commercial performance with community impact, she continues to shape how modern audiences discover and experience global travel destinations.
Quick Bio
| Field | Details |
| Real Name | Nicole Bordges Huertas |
| Education | Pepperdine University |
| Profession | Tourism Executive & Media Entrepreneur |
| Spouse | Jon Huertas |
| Source of Income | Media Sales, Tourism Leadership & Executive Consulting |
Early Life
Nicole Huertas grew up in an adventurous family that traveled extensively across the globe from a very early age. Living in diverse environments instilled in her an authentic appreciation for foreign cultures and unique traditions. Rather than shying away from unfamiliar surroundings, she actively embraced new situations that pushed her out of her comfort zone.
These formative travel experiences laid the groundwork for her lifelong passion for international communication and global connections. Navigating different cultures as a child taught Nicole Huertas the importance of empathy, respect, and open-mindedness. These core values would later become the fundamental pillars of her professional philosophy in destination marketing and travel publishing.
Education
Nicole Huertas pursued her higher education at Pepperdine University, attending the institution from 1996 to 1998. During her time at Pepperdine, she focused her academic efforts on earning a Bachelor of Arts degree in International Studies. Her coursework placed a heavy emphasis on intercultural communication, allowing her to understand how media and language bridge gaps between diverse global communities.
Her academic training provided a solid theoretical framework for her subsequent career in advertising and media management. By mastering the dynamics of global communication, Nicole Huertas was fully equipped to enter the competitive landscape of destination storytelling. Her time at Pepperdine refined her analytical thinking and strengthened her dedication to fostering meaningful cross-cultural connections.
Career Start
The early career of Nicole Huertas began in the fast-paced fields of media sales and account leadership. She gained valuable experience working with leading publishing brands, including Yogi Times, Pace Communications, and Southern California Media Group. In these early roles, she specialized in driving revenue growth while managing key client relationships across competitive regional markets.
Her work quickly expanded into travel publishing when she began managing accounts for prominent in-flight publications and regional tourism boards. During her tenure with organizations like the Los Angeles Tourism and Convention Board and Ink, Nicole Huertas demonstrated an exceptional ability to connect brands with active travelers. This early success established her reputation as an effective and visionary media professional.
Complete Career Overview
Over more than twelve years of dedicated service, Nicole Huertas has established a comprehensive track record in tourism marketing and media execution. She has supervised dynamic sales teams across major markets like Los Angeles, Orange County, and San Diego, consistently exceeding financial targets. Her leadership approach emphasizes process improvement, client engagement, and the integration of modern customer management technology.
Beyond traditional advertising sales, Nicole Huertas transitioned into strategic business development for socially responsible tourism platforms. Her work highlights how travel organizations can achieve commercial success while simultaneously supporting environmental protection and local communities. Her broad industry expertise spans high-end travel publications, digital destination platforms, and impact-driven marketing initiatives.
Business Ventures
Driven by an entrepreneurial spirit, Nicole Huertas founded Wanderlust Media to create tailored communication solutions for destination marketing organizations. Recognizing the shifting demands of modern readers, she later co-founded Wanderlust Content Studio alongside her business partner Martha-Page Althaus. The studio quickly gained recognition as a creative, women-owned agency dedicated to high-quality travel storytelling.
Through Wanderlust Content Studio, Nicole Huertas brought decades of media expertise to life by helping destinations engage travelers authentically. Her entrepreneurial ventures focus on producing compelling narratives that highlight local culture, ethical travel choices, and immersive experiences. Her initiatives have earned wide praise for elevating standard travel marketing into meaningful narrative art.
Companies
Throughout her distinguished career, Nicole Huertas has been associated with top-tier organizations within the travel, wellness, and publishing sectors. She has held prominent leadership positions at organizations like Ker & Downey, Ink Media, and Wanderlust Content Studio. Each connection reflects her consistent commitment to quality storytelling and high-value strategic partnerships.
Currently, Nicole Huertas serves as a key executive and Vice President of Tourism at Kind Traveler, an innovative eco-driven travel platform. In this role, she oversees strategic tourism partnerships that empower travelers to give back to local causes when booking accommodations. Her efforts continue to expand the commercial and societal footprint of the brands she represents.
Social Media Presence
While Nicole Huertas maintains a professional presence across industry platforms, she generally keeps her personal life away from public scrutiny. She uses professional networks to share insights on tourism trends, business development strategies, and updates about her ongoing corporate partnerships. Her digital footprint reflects her dedication to maintaining a clean and professional image focused on industry achievement.
On personal channels, Nicole Huertas occasionally offers brief glimpses into her vibrant lifestyle in Venice Beach, California. She shares moments spent doing outdoor activities, pursuing creative home improvement projects, and enjoying quiet time with her family and rescue dogs. Her balanced approach to social media keeps the main focus on her professional achievements and positive contributions to the travel industry.
Latest News
In recent developments, Nicole Huertas continues to make notable strides in advancing sustainable tourism initiatives through Kind Traveler. Her recent partnership campaigns focus on linking hotel bookings directly to local environmental conservation and community empowerment projects. Industry observers frequently highlight her ongoing work as a benchmark for responsible business practices in modern hospitality.
Additionally, Nicole Huertas remains active alongside her husband, Jon Huertas, supporting charitable causes and community development projects. Her work with wildlife conservation organizations and local animal rescues continues to draw positive attention from peers and eco-conscious travelers. Her active involvement in emerging industry events underscores her ongoing relevance as a thought leader.
Legacy or Impact
The legacy of Nicole Huertas is deeply tied to her transformation of traditional travel publishing into a tool for positive social change. By integrating charitable giving directly into the travel booking process, she has helped pioneer a model where tourism actively enriches local communities. Her strategic leadership has set higher standards for how travel brands communicate with global audiences.
Furthermore, Nicole Huertas serves as an inspiring example for women entrepreneurs navigating the travel and media sectors. Her ability to build successful, women-owned creative agencies while championing ethical standards demonstrates the power of purpose-driven business. Her work leaves a lasting imprint on how future generations will approach travel marketing and global storytelling.
Conclusion
Nicole Huertas has forged a distinctive and impactful path through her dedication to travel, media, and sustainable leadership. From her early international background to her success as a media founder and tourism executive, she has consistently combined business strategy with global awareness. Her work proves that corporate success and environmental responsibility can comfortably coexist.
Beyond her identity as a celebrity spouse, Nicole Huertas stands on her own as a dynamic entrepreneur and industry pioneer. As she continues to expand initiatives at Kind Traveler and Wanderlust Content Studio, her influence on the travel industry will undoubtedly grow. Her journey serves as an enduring reminder of how authentic storytelling can make the world a more connected and compassionate place.
Frequently Asked Questions
Who is Nicole Huertas?
Nicole Huertas, often professionally known as Nicole Bordges, is a senior tourism executive, media entrepreneur, and the Vice President of Tourism at Kind Traveler. She is also widely recognized as the wife of actor and producer Jon Huertas.
What is Nicole Huertas’s educational background?
Nicole Huertas attended Pepperdine University from 1996 to 1998, where she earned a Bachelor of Arts in International Studies with a strong focus on intercultural communication.
What companies has Nicole Huertas co-founded?
Nicole Huertas co-founded Wanderlust Content Studio, a women-owned creative agency specializing in travel media and destination storytelling. She also previously founded Wanderlust Media.
What role does Nicole Huertas hold at Kind Traveler?
At Kind Traveler, Nicole Huertas serves as Vice President of Tourism, leading strategic business development initiatives that integrate local community causes with eco-conscious hospitality bookings.
When did Nicole Huertas marry Jon Huertas?
Nicole Huertas married actor, singer, and director Jon Huertas in 2014, and the couple currently resides in Venice Beach, California.
What is the main focus of Nicole Huertas’s professional career?
The main focus of her career centers on travel publishing, advertising sales, destination marketing, and promoting sustainable, socially responsible tourism across global markets.
